Resume

Cleo

Brand Marketing Lead

AUG 2020 - PRESENT

Carta

Brand Marketing Lead &
Head of Table Stakes

MAY 2019 - AUG 2020

Reporting to VP of Marketing, lead brand marketing team including campaign strategy, creation of brand guidelines, and Carta’s Table Stake initiative

• Manage creative team (writer, designer) and all creative contractors and agencies

• Grew Carta’s Table Stakes initiative promoting fair equity compensation for underrepresented minorities from a single data study to a full-scale integrated marketing campaign including:

  • Created new visual brand and led design & production of a new website and all creative assets

  • Co-authored the study, working closely with data science and content teams

  • Forged partnerships with VCs, founders, and nonprofits to review and promote the study

  • Planned and executed a 400-person keynote event with 15 speakers

  • Established the study’s distribution strategy (social, billboard media & creative, email)

  • Continue to promote study through partnerships and speaking engagements

• Working closely with the CEO, spearheaded development of Carta’s first brand attributes, brand messaging framework, and brand guidelines

Independent Consulting

SEP 2018 - PRESENT

Worked with wide range of clients from luxury kitchenware to pharmaceutical startups to venture capital firms addressing marketing challenges including:

• Reimagined a startup’s lifecycle and onboarding programs to move customers down the funnel

• Built and optimized a kitchenware brand’s acquisition strategy from the ground up

• Managed design and web contractors to improve and maintain a VC firm’s web presence 

• Created marketing strategy frameworks to help a lean startup team scale their efforts

Asana

Integrated Marketing Campaign Manager

NOV 2017 - SEP 2018

Brand Ad Manager

JAN 2016 - NOV 2017

Led cross-functional, integrated digital and offline marketing campaign strategy 

• Managed end-to-end creative campaign planning and execution including brief writing, goal setting, and audience definition for brand campaigns, major product launches, and customer engagements

• Worked with channel managers (e.g. Ads, Email, Social) to create integrated distribution plans for cohesive customer experiences across all marketing touch points

• Collaborated with product marketing to scale product launch campaigns

• Founded brand advertising function, leading media and ad creative strategy

Digitas

Associate Media Planner

JAN 2015 - DEC 2015

Analyst, Strategy & Analytics

AUG 2014 - JAN 2015

Major: Integrated Marketing Communications

Minor: Art History